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How tour operators provide an exceptional user experience (Step by step guide)

Building a tour operator website able to catch and keep the attention of potential customers is an essential part of the success of your business. Paying attention to even the smallest details can make or break the experience users have while browsing through your pages.

The right combination of great writing and design can make a big difference and enhance the user experience. Both are essential and hold the responsibility for guiding the user through the steps that lead up to booking your services.

Here are a few key steps that your tour operator business should take to provide a great user experience:

Step 1: Build a functional website

At the starting point, your customers are on a stage of dreaming of the place they’re looking to visit or searching for an experience that will get their attention. They could end up on your site and start checking out your website, learn about your company and compare you against several other competitors.


Craft a solid company profile and website to build the trust your visitors are looking for. Provide all of the information your visitors need from you to see the legitimate and reputable company your travel operator website is. Wherever they find you, make sure that there are great reviews they can take a look at to take the next step.


Over 70% of American travellers agree that they always use their smartphones when travelling. According to the same travel survey by Think with Google, among the most common use they give to mobile devices is to research activities or attractions. With that being said, building a responsive and mobile-friendly website is also crucial.


If you don’t have any reviews yet, just ask! After all, about 68% of customers will leave a review if asked, according to this local consumer review survey.

Step 2: Prepare attractive offers

After actively researching through the web and narrowing down to your site. Travellers are now looking to book a tour or activity that you are offering, so this is the perfect moment to steal their attention.


Discounts are great during this phase, discounting as little as a dollar can truly change your potential client’s perspective unless you’re considering offering a coupon or discount for a high percentage. You can also test customised offers by tailoring an offer for the specific market you’re trying to reach with one of your tours or services in particular.


Step 3: Get a professional and secure online booking system

The fact that travellers reach the point of being ready to book with you is a very good sign, but it doesn’t necessarily mean they’ll actually convert and turn into your customers just yet. This will depend on how professional the transaction process is.


So, plan and make sure to get a convenient and safe booking software.


Step 4: Offer your customers a smooth user experience.

Getting people to make an online booking with tours or activities you offer might be an overwhelming task. Prioritise offering a memorable user experience and pay attention to what at first might seem like details you could overlook, it could pay off in the long-term.


But… Wait! The journey doesn’t end when they’ve booked on your site; now it’s time for you to step up your game and keep them excited about the upcoming trip. Nurture the relationship you have with your clients by committing to making their trip the best it can be.


Share with them a few tips on how to make the best out of their time on their travel destination, instructions on the essential items they should bring, and more.


Ready to impress your customers? Remember to stay mindful and stay amazing at what you do!

Clean Travel owes much of its creation to the almost three years I spent living in Nepal, working with The Umbrella Foundation, an anti-child trafficking charity. My time there changed my life and opened my eyes to a world beyond the corporate career I had embodied up until that point. In addition to the significant personal development I also learned that aid and the traditional charity model was not sustainable and that in fact, most people didn’t want handouts. There are countless hard-working, intelligent people around the world who, if given a chance, would happily earn their own way. What they are lacking is the opportunity to do so.

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